"I was just speculating which hinges on the 4/20 call. Seems like the hint of a entrance into the market of MJ sends things out out of proportion. That was it"
Wow! I did't see it until now. The conference call will occur on April 20th. That is a HUGE clue that Adrian is telegraphing to us without breaking insider trading rules.
Why choose specifically April 20th?
To ask again, why choose specifically 04/20/2016?
To ask again, why choose specifically 4/20?
He chose 4/20 because "420" is the code used every user of marijuana to talk about it.