So the initial offering trades are ghosts. The company doing the offering will generate trades even at a loss of value, it is even written into the contract for the offering. Think of it like when you go to an auction. They auctioneer starts the bidding very high and then let's it fall all the way down if necessary before letting the floor propose a price.
So now that the dust has settled (not really this should bleed a bit more but metaphorically). The results of the study (going all sciency here) were not very competitive with Aegerion's nor AZ's current offerings. The real key is if a company can target the He (not Ho) FH market.
1 out of 400 people is a lot better market place to be in than 1 out of million people.
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