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03/09/16 8:50 AM

#94915 RE: KMGunter #94914


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High Performance Beverage Co. Initiates Plans for Sales in Canada
High Performance Beverages Is Pleased to Announce They Initiated Plans for Online and Retail Sales of Their Sports Drink(TM) in Canada
Marketwired High Performance Beverage Co.
23 minutes ago
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CAVE CREEK, AZ--(Marketwired - Mar 9, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (OTC PINK: TBEVD) (the "Company") is pleased to announce they have initiated plans for online and retail sales of their High Performance Sports Drink™ in Canada.

Due to overwhelming response and requests made by consumers in Canada for the High Performance Sports Drink, the Company is now in the process of obtaining its business number from the Canada Revenue Agency in order to start importing their sports drink.

Plans to work with a specialized Customs Broker and an international shipping company in order to expedite the diligent process of importing products through customs into Canada are currently being negotiated.

The Company is also working with Amazon.com's Canadian division so that the sports drink can be sold online and fulfilled through Amazon's Canadian fulfillment facilities.

In the U.S., Amazon has just given authorization for High Performance Beverage to increase inventory levels in their fulfillment facilities to 2,000 cases in order to meet anticipated demand for their product. The company also anticipates the introduction of several marketing plans set to begin over the next several weeks that will include High Performance Beverages endorsing professional athletes.

Mike Holley, High Performance Beverage President, stated, "We are very excited to begin the process of selling our product in Canada. This will mark the first country where international sales will supplement our revenue stream. We will look to explore additional countries that we feel our product will have both a need and a demand for. We now have an element of confidence in our product being readily available to the consumer and will now start a series of marketing campaigns over the next several weeks. We are also currently negotiating with several new professional athletes to endorse our product and look forward to announcing any additions to our growing family of professional athlete endorsers."

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