BRAMPTON, ON, March 7, 2016 /CNW/ - DATA Group Ltd. (TSX: DGI) ("DATA" or the "Company") today announced a complete corporate rebranding, including a new operating name. Effective immediately, the Company will operate as "DATA Communications Management" and feature a new logo, website, web domain (www.datacm.com) and "go to market" strategy.
"The products, services and values we deliver to our clients have evolved over the past few years, and yet our brand has stayed the same. It was time to make our outside better reflect what we do on the inside," said Jeff Gladwish, Vice President, Marketing & Corporate Development. The new website also features a refreshed value story that will clarify the role that the Company plays in driving results for its clients. "We hear from our clients all the time how important campaign management and communication execution is to the overall success of their business. We can play a leading role as an Execution Engine and partner for mid and large sized companies to ensure they maximize the time and resources they put into their communications," continued Gladwish.
The rebranding will fold all existing sub-brands of the Company – with the exception of Multiple Pakfold - under the new "DATA Communications Management" brand, including "The FSA Group" which had previously maintained a separate identity.
"We spent much of 2015 right-sizing our business and priming it for renewal. I'm excited that we're now moving into the growth phase of our plan and this rebranding is just the beginning of our journey" said Michael Sifton, President and CEO.
DATA also announced plans to change its legal name to "DATA Communications Management Corp." The legal name change is subject to the approval of DATA's shareholders, which will be sought at the Company's next annual and special shareholders meeting.
About DATA Group Ltd.
At DATA, we are experts at planning and driving business communications. We help marketers and agencies unify and execute communications campaigns across multiple channels, and we help operations teams streamline and automate document and communications management processes. Our core capabilities include direct marketing, print services, labels and asset tracking, event tickets and gift cards, logistics and fulfilment, content and workflow management, data management and analytics, and regulatory communications. We serve clients in key vertical markets including financial services, healthcare, lottery & gaming, retail, not-for-profit and energy. We are strategically located across Canada to support clients on a national basis, and serve the U.S. market through our facilities in Chicago, Illinois.
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