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december

07/22/07 7:42 PM

#15377 RE: starbright333 #15370


Effective Control Trucking LLC. Sets Shareholder Conference Call for July 30th, 2007


2007-07-20 13:10 ET - News Release

LONGUEUIL, QC -- (MARKETWIRE) -- 07/20/07


Media City Corp. (PINKSHEETS: MCCY) (www.ecnholding.com) President Raphael Huppe is pleased to announce a shareholder conference call for July 30th, 2007 @ 4:30 P.M. EDT. Effective Control Trucking LLC. is a wholly owned subsidiary of Media City Corp. The dial-in number for the call is 712-432-9998 and the access code is 837566#.

"Our progress at the corporate level has been exponential. In order to keep shareholders updated we have scheduled an investor call. We fully expect to be able to make material announcements during the call," said Mr. Huppe. "The company has an order backlog and is working on finalizing a number of LOIs and moving some LOIs to the contract phase. In order to increase transparency we are hoping to get approvals from our clients to release corporate names with future contracts and LOIs. Our team is well on its way to hitting our internal sales target for $100 million in signed contracts by the end of 2007. Furthermore, we have a number of high level meetings next week in the United States including government bodies and large multinational corporate clients. This is a very exciting time at Effective Control Trucking LLC. Our team is committed to increasing shareholder value and we welcome shareholder questions on any of our business lines or developments on the upcoming conference call."

Mr. Huppe also added, "The company is finalizing an agreement with a recognized auditing firm. They have had a team on our premises for nearly seven business days. Their due diligence process includes the auditing of our existing contracts. We expect to be able to announce their engagement shortly and we feel that this is the first step in our uplisting to the OTCBB. The technology used by Effective Control Trucking LLC. is leading edge and we intend to list on the best possible exchange in order to capture the biggest possible portion of this enormous worldwide market."

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.


Contact:

Mr. Raphael Huppe
President
investor@ecnholding.com
1-514-940-7587

Dave Herbert
Downshire Capital Inc.
Dave@downshirecapital.com