That would be like comparing Microsoft to Apple when Steve Jobs was first starting out.
Why did Steve Jobs have such an impact on Apple and how did they compete? He was able to develop an interface that was personal, less confusing and he earned the support of a massive group of users. Today, Apple has moved well beyond the scope of garphic arts into the a media/content delivery platform, but one thing remains constant. They are agile and quick to respond to market changes.
I see the same "potential" in Fuego Entertainment. Univision and Telemundo are like massive ocean liners in the Atlantic requiring several miles of room to negotiate a change in direction. Fuego is tiny in comparision, but has the ability to navigate the innner waterways and turn on a dime.
Times are changing and media has to keep up with the consumer's desire for a personal connection. The Citytv format is very different from the 2 big guys and Hugo has tremendous connections in the Hispanic community. Fuego will be developing content that maitains a local flair, while the big guys develop programming for a mass audience and pump it out all over the world.
The Hispanic community is made up of a number of distinct/unique audiences. Over the next year it will be interesting to see how the 4 million people of Puerto Rico respond.
I think Puerto Rico is the tip of the iceberg and the US market is ripe for the pickins.
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