Perspective. I create custom packages for every client. What I charge varies. For the members in my church, I give them an automatic 30% off. For this particular client, not local, word of mouth caused him to contact me. He has recommended my services to others as a result of my work and professionalism. Instead of giving PayPal 3% of my fee, I gave MYEC .25 and had my money the next day once he used the app. It may not make sense to you or make the company major revs, but I save and have access to more higher end clientele. Cheers.