It's interesting seeing this phase III clinical trial of "Strategies for Reducing Nicotine Content in Cigarettes” using $XXII Spectrum cigarettes. http://www.xxiicentury.com/spectrum/
Scrolling down and looking at the trial locations gives tremendous validation to the company product being quite real.
The company isn't even the responsible party for the trial.
Responsible Party: University of Pittsburgh ClinicalTrials.gov Identifier: NCT02139930 History of Changes Other Study ID Numbers: U54 DA031659-P2 U54DA031659 Study First Received: May 12, 2014 Last Updated: January 19, 2016 Health Authority: United States: Data and Safety Monitoring Board United States: Food and Drug Administration United States: Institutional Review Board