Some easily fooled folk might get sucked in by the leaf but the irony is that it is an impediment to the big chains accepting the product. Many of the faithful are complaining that the snowflake is too bland and RMH now comes across as just another one of the many drinks on the market. Catch 22. As far as the glorification of hemp seed extract on the can goes the public has more important things to do than be smitten by that. Supposedly healthy drinks are nothing new to get excited about.
Do they really have the cash needed to keep going and become profitable on very modest sales? We'll see.