A price that is 50 % for cattle beef that is 50 % better than the current price is a far cry from the Japanese cattle beef that sell at a mark-up of several hundred percent as far as I know. It was a nice video but I hardly think it provides any important news. To the extent there is news it is negative I think because there has in the past been some reference to the Japanese sort of cattle that sell at a premium of several hundred percent compared to other cattle.