I'm not sure what the initial intent with DP was? He may very well have been creating an enrichment scam. I don't know. Through enough people believing in his message, and following his vision by purchasing shares, he has found himself in a situation where he can become a BILLIONAIRE. Things have changed. He may no longer be satisfied with several million dollars.
I'm not sure if wants to cash in on the hype, or sit with the big boys.