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2obee1

02/04/16 11:03 PM

#270371 RE: KULiquidGold #270369

It was not.. I argued this point with the hardcore's right after the Q came out..

I got backlash for it, but that was news to me too..

If it 'was always scheduled to be profitable in years 3' that little bit of information would have been quite useful during the Conference Call or any PR since..

Can you imagine how that would have fueled Ski the G's Tweets back in the day..
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bryceharper90

02/05/16 1:56 AM

#270374 RE: KULiquidGold #270369

It actually was implied if you listened carefully to the conference call in 2014. Ezra spells it out when he talks about the trajectory of Vitamin Fizz. He specifically says in the first 2 years, Fizz will saturate the east and west coast. Then AFTER 2 years (year 3), Fizz will begin to fill in the rest of the country.

Yes, he doesn't say outright "not be profitable until year 3", but it can be inferred that they won't have sufficient funds to "fill in the gaps" until after 2 years.

They certainly weren't being deceptive like you are trying to imply. I knew from the beginning that this was going to take years. It's all spelled out in the CC.

HOWEVER... I believe this "game changer" might put us ahead of schedule. I don't think they anticipated getting the game changer so early when they did the CC in 2014. Stay tuned!

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