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EZ2

02/04/16 11:44 AM

#109152 RE: **D*A** #109151

Yup, most all of that shit is pure "MARKET SPIN" bullshit anyway.

After all ----- what does MISSING ESTIMATES really mean?

It means that somewhere along the path....there was a speed
bump from unanticipated cause, a deal that was supposed to
happen that didn't --- a deal that was not as big as expected........as example, use today's SONIC / GMCR's deal.

What if their customers drink less coffee than expected?
What if they open breakfast menu 24x7 and serve MORE coffee?
What if all the other FF'retailers strike a Keurig deal?


Estimates --- missing, hitting, surpassing just MARKET bullshit......ever keep track of how many hit or surpass
estimates by a MERE PENNY from Q to Q ? Gamesmanship!!!!