Yup, most all of that shit is pure "MARKET SPIN" bullshit anyway.
After all ----- what does MISSING ESTIMATES really mean?
It means that somewhere along the path....there was a speed
bump from unanticipated cause, a deal that was supposed to
happen that didn't --- a deal that was not as big as expected........as example, use today's SONIC / GMCR's deal.
What if their customers drink less coffee than expected?
What if they open breakfast menu 24x7 and serve MORE coffee?
What if all the other FF'retailers strike a Keurig deal?
Estimates --- missing, hitting, surpassing just MARKET bullshit......ever keep track of how many hit or surpass
estimates by a MERE PENNY from Q to Q ? Gamesmanship!!!!