Replies to post #30249 on 22nd Century Group Inc (XXII)

[linuspop]

I havent read when the earnings CC will be held. Anyone know?

[Lnp30]

I brought this up when the whole EU mess came to light as I thought they would have to eat inventory and buy or buy down the old product. Someone asked on the CC and Henry stated they wouldn't lose any money and the stores would push current inventory still. Xxii may have done a buy down and sold for a deep discount and no profit.

Hear you on the rebranding and absolutely agree. Does anyone else think Magic is a terrible name? If it was disliked by consumers the low hanging fruit that were willing to try won't try again. Eat the packaging costs and come up with a better brand name.