Whatever these people have going you can bet they have their act together.
None of this is a 'new rodeo' for either of them. They are by far ignorant to financing, startups and management. In fact quite the contrary. As you seem to know well.
See, 'it' would be better off for 'them' to simply give up and face the fiscal consequences IF they had any plans to not follow this through.
It could be, that Marilu has absolutely huge deals to fill, and requires significant financing to fill. And with the seeming explosion of retail doors they are in at the moment, this idea would appear valid.
Top that, with there is no feasible way this 'spaghetti' plate of companies, financing, debt, mergers and the likes, would be done for the simple sake of creative financing. Sure, if I look at some of the past items the current CEO has done, and focus on that, I'll see all bad. At the same time, there is a LOT going on here that has not been disclosed to us yet. Point is, this is a LOT to juggle, without faltering, that takes dedication, and teamwork, many people working to achieve the same thing. Liquidity.
So, is this a hail Mary? Pun intended. Maybe. Or is this a culmination of brilliant financial minds, utilizing the tools they have at hand or entrepreneurs grabbing opportunities and running with them.
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