Replies to post #33625 on Hybrid Coating Technologies Inc (fka HCTI)

[Runners123]

Every chemical co is turning to green tech that can. So to hear any of them mention it wouldn't indicate one iota that HCTI was involved. Totally meaningless. JMHO though

[longymickshort]

Well Sw and PPG are fierce competitors. The green movement is not just a priority it is a necessity for survival. Any replacement of an environmentally toxic product that performs as well as or better than the existing product that it is intended to replace will be given a high value for consideration. I believe the hybrid product has been going through the field testing process.. Similar to a new vehicle or any other new technology launch.. The company can express all the hype they want about the product but until it is actually been proven in the field it means nothing. The fact that Industrial Finishes has committed to a minimum 4 million dollar purchase order says that they believe in the chemistry and have seen the data and actual product performance.. They are all in because they have done their own market research and are 100 % percent convinced that this will be a winner.. I think we will start to see them market the product using testimonials and feedback from actual clients demonstrating the results . It is far better when someone else says how great your product is than saying it yourself.. A good marketer knows this ... That is what I would like to see more of.