best case scenario, they release news about production, flavors, and distribution in tandem with the R/S and after the R/S to keep the price up and maybe go even higher... don't forget that they are actually selling the product on amazon during this r/s.
worst case scenario, they release no news and and they dilute further...and price will goes back down to trips...
if you've been following the company for the last 6-12 months, you'll know that TBEV has been delivering on what they promised, but you can spin that however way you want.