That makes no sense at all, if they already had a large portion of any profits and revenue and weren't doing much for the brand, if the brand became potentially more valuable, from a negotiating standpoint they'd be less inclined to give up their ownership. They also wouldn't have sold earlier st a kes either so willingly. IMO it's more likely the situation was Fizz was losing money and they took what they could get for the brand since they weren't going to get much from it if it was put on the back burner, like just about every other Mine product has been. Vanis framed it in a way that sounds like he negotiated an amazing deal, but he's almost always spun the situation to sound great, despite very lackluster results so far.
Billion dollar company? You can't be serious.
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