Hi pjfdvm, I completely tend to disagree. In a viral marketing program, a company hopes current customers will act as "trusted advisors" and sell the company's services to their friends. Often, current customers get some sort of incentive. Viral marketing is win-win. Companies don't have to spend a lot on acquisition costs, a current client gets some type of reward, and the new client is comfortable with the brand because a friend recommended it.
well tell me one thing, i emailed 10 of my friends the STARBUCKS summer pursuit. 6 are regular starbucks coffe drinkers, but none of them knew about the pursuit. they emailed me and said WOW I DIDNT KNOW about IT. THEY SHOULD PUT A SIGN OR POSTER IN CAFE SO PEOPLE KNOW ABOUT IT.
FACTS about starbucks:
1) Starbucks has approx 8000 stores in US
2) sells 4 million coffee drinks daily in the USA
3) 24% of Starbucks' customers visit 16 times per month. No other fast-food chain posts numbers even close.
so if they were to print a sizeable number of posters and have it in their stores ( and also let staff know about the pursuit)
don't you think that even 10% regular coffe drinkers would love to play this game and spread the word.
THAT WOULD BE A HUGE SUCCESS IN MY OPINION.
That being said without the summer pursuit being told at the SHM, i don't know how many shareholders would know about it
IMHO
GONEOM
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