I have never had any doubt from the outset in 2014 that .01 is a perfectly reasonable initial expectation on getting just the first deal to retail from a brick and mortar store.
Tight share structure.
No dilution.
No bag holders trying to get out as it goes up through the .001xs (the highest anybody has any is .0018 - I doubt that much is still held in the .0014>.0018 range by anyone who is looking for .0020+).
No flippers holding any significant amounts in the mid .000xs.
A few longs holding the majority of the low price shares from both early 2015 and early 2016.
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