Take a look at who Nitto Denko supplies product to Apple... LG.. many others..they obviously wanted to lock our product up so we wouldn't work with those companies directly. Better for us as we can indirectly supply through Nitto Denko to multiple manufacturers.
My honest thought is company wouldn't even consider anything under 5 bucks! Nitto Denko didn't want us to supply dots to their film competition very simple. They want first right to the production supply.