You make some good points but as you, yourself, point out they do have what every business at this stage needs most and that is good salesmanship. If you don't sell this as a viable product going forward you don't have a business and all the "business acumen" in the world will not help you if you don't have sales.
The "business" phase begins when you negotiate funds to grow the business. Before you can do that you have to have proven sales or the people with the funds aren't going to listen. Although sales are currently limited to Amazon they are still in the process of being proven. Until then you have to "sell" the idea of the business. Who better to do that than someone with expertise in beverage sales? You have to sell the idea of this product on store shelves going forward. Who better than a beverage salesman, not someone with business acumen.
The real business phase hasn't really started, although there are elements of a business that are necessary at this point, the real business is SALES. Not just sales of the product but sales to lenders, storefronts, vendors, and to those who can establish a business going forward for TBEV. We have yet to hear how successful these sales negotiations are going but even you admit they are pretty good at this aspect of the business. "Pretty good" is not bad for .0003 or .0004. Let's hope the salesmanship proves to be what begins the business soon.
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