Food for thought. Just throwing this out to the board for your thoughts because as I read the board, I get the feeling that there's a fog beginning to form over whether Titan can compete, and when will the "other shoe fall." This is just my way of asking the board to come to "your" own conclusions based on the length of time it takes to create each element of this complex product, then the integration of those elements, and (not finally) the certification by the agencies responsible for oversight/approval process as applied to the various markets globally. I may have missed a few "big" hurdles. Yes, I think the Asian market will be our first marketplace, and the rest is TBD based on how well each field trial unit performs. I think a competitive product is at least 3 years away.....and that's 2 life-times in the technology galaxy. So here are my questions that may address the angst. With regard to the JNJ/Google project vs Titan: Is it easier to manage one centralized project at one facility, or to coordinate multiple facets of a complex puzzle from 4 different companies? (An example of the downfalls would be the International Space Station). Does anyone think that ISRG will forgo pursuing IP scrutiny of RSI (or any other company) and leave a clean path to a competitor? Is anyone surprised at the comments relayed to the board about not be concerned about Titan by ISRG management because they "think" their IP has been used? (What else would ISRG say to their legion?) A tussle with ISRG had to have been discussed, researched and anticipated by the Titan patent attorneys. That's standard when creating anything based on technology. Final question: Is it easier to buy IP and jump forward in time or to go through the process of creating each element to bring a product to market? Time, and the ability to bring a product to market as soon as possible gives that company a competitive advantage in any market space by occupying the space, capturing the customer's budget, and working toward adoption of the technology as the standard by which all other new products will be compared.
And...once we see the EVU's in motion or the cadaver video, the pps will absolutely take off. Those 2 events are the litmus test from where we've all been looking for validation and proof of concept. I rely on the medical professionals for those evaluations. I think we're in a very good position as compared to any product announcement from any other company at this time. And I think if any large company competing in the surgical space is serious about getting into the surgical robotics market segment, then Titan is certainly an option to jump ahead in the timeline in said companies pursuit of a strategic advantage.
Thoughts anyone?
Regards,
BK57