Well, let us see....
The PRs in question were for the 'ServeNation School Fund Raiser Card Program'. Which that company of Mark's had just repossessed from ADCS, NWAV's former ticker but same CEO, for non-payment (kind of funny that Mark couldn't pay himself).
SchoolFuel is an exact copy of the ServeNation business model, which MIK* holds the patent on according to Mark himself.
And Mark has thrown around some of the same outrageous sales potential numbers here, just worded slightly differently than he did on that company's PR.
OH, and he did multiple CCs, all of which have since disappeared.