But that's not proof of COG. It may be 20% GROI but nobody knows until we see the pricing VPOR is paying. Here's an indicator of gross margins.. but there's got be a direct path to the mfr in China that is even cheaper. True wholesale or direct from the mfr pricing isn't priced "each".. there's bulk discounts and minimums expected. Based on some of the prices I've seen, there's certainly a greater than 20% GM on many of these compared to what they're selling them for.