I agree. Viscount is trying to bite off to much in an industry that has well established competition and nearly unlimited budgets. They have a superior product but have manufacturing issues. Bring back Steve Pineau to run the R&D team (and only the R&D), outsource production to be led by a production manager and have a sales team for accounts and an outsourced marketing group.
This is an R&D company with a great company trying to do something that it is not. Stick with what you know !
Lean is what this company needs, at least for the time being.