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Replies to post #598 on McDonalds Corp (MCD)
Pro-Life
11/30/15 12:26 PM
#599 RE: Pro-Life #598
... a bump in same store sales because of all-day breakfast isn't as cut and dry as first advertised. As breakfast items typically have lower per item costs, it's possible the increase in foot traffic will be offset -- at least partially -- by lower transaction size. The key is whether breakfast is driving new foot traffic into the restaurants or simply changing the buying habits of consumers that would already have visited a McDonald's in the first place. One quarters' results are not indicative of a trend. In the past two years, McDonald's has reported just one strong fiscal quarter of same-store sales. Personally, I'm not willing to declare McDonald's a turnaround story after one strong quarter, even if the company expects positive fourth-quarter comparable sales.