Replies to post #25647 on DNA Brands Inc (DNAX)

[Netcool]

Happy Thanksgiving! I also too sent Mel and email with similar reply about 2 months ago:

From: [e-mail]

Sent: 2015-09-29 12:39:53 GMT
Subject: RE: Status Of Operations
No additional news to report at this time

[Ed the Trader]

"I too send him an e-mail asking for the current status. His reply was "No News to Report" I think he is very cautious after the previous CEO's screw up in putting out incorrect information regarding their deal with Coca Cola company and then retreat it, saying that the information was in fact given by a third part. So Mel is trying to be very careful when dealing with the investors. He does not want to make the same mistake as his predecessor did, which is understandable."

I repeatedly get the feeling that the typical iHub poster does not grasp the fact that an employee of a publicly traded corporation MAY NOT discuss any information in a one-on-one communication if that information has not already been revealed in a public corporate communication such as a press release, corporate filing or a web site posting.

So, every time a shareholder contacts Mel with a general query about corporate progress, what that shareholder is actually doing is asking Mel if he will engage in insider trading. If the management of a corporation has done their job properly, then through proper due diligence of reading and understanding all of the publicly released information that all prospective investors may access, any shareholder should be able to learn everything available to know as an investor. To ask for additional information is a blatant request to corporate management to commit a felony. This is why contacting the CEO of a corporation for status is largely a waste of your time and the CEO's time but also a bad idea.

If someone approaches Mel to explain that they are a prospective investor who would like to discuss how much it would take to execute a new production run of product and produce the new product vaguely described in a previous PR and have funding for proper advertising and marketing, he should probably be able to provide a ballpark figure.

If someone contacts Mel to ask if there is any news, then what he really wants to do to slap them upside the head and ask, "Why do you want to go to prison?" However, he has to be polite and simply say, "No News to report."

As far as the former CEO and the screwup with Coca-Cola, the former CEO released a PR stating that DNA had a distribution agreement with a single Coca-Cola bottler and distributor. However, the typical penny stock investor is apparently stupid because they decided that this meant that DNA had a agreement with corporate Coca-Cola which was totally not what the PR from DNA stated. There are probably hundreds of independent Coca-Cola bottlers and distributors and each one is a completely independent business that licenses the right to bottle and distribute Coke products.

However, stupid investors only see what they want to see and they fixated on the word Coca-Cola and lost all other ability to perform even basic due diligence. These are the same types of morons who drove up the price of the NEST ticker when Al Gore publicly praised products from the Nest company. These moron investors did not bother to realize that the NEST ticker belongs to a completely different corporation.

Anyway, it turns out that the former CEO of DNA not only got it wrong the DNA had a agreement with an independent bottler and distributor of Coca-Cola products (because DNA did not have such an agreement) but the former CEO of DNA actually got the name of the CEO of that independent Coca-Cola bottler and distributor incorrect in DNA's PR! The actual CEO of that independent Coca-Cola bottler and distributor was quick to release his own PR to let everyone know that he didn't even know what DNA Brands was and had not been engaging in any talks with them.