The conservative view requires you know the 'soft sell' or 'low hanging fruit'
Canada 800 Practicing Doctors/Physios etc Usa its 400
So at Rogers words the Low hanging fruit is 50-80% of 'conversion' minimal effort for maximum profits.
Because the way this deal is configured, the doctors/physio's write up a contract with the leasing company for the 5 year term. That leasing company cuts theralase a cheque for the dollar amount (25k) on the spot.
That's on the books clean cash.
So if you convert 50% of 800 in canada that's 400x25k = 10million
If the average deal is 400x 15k the economy sucks = 6 million
The story now! includes the USA before Canada... which was not part of the script and is a tad surprising.
I'm not making this up.. .it's easily found on NR's and possible the AGM part 1 2014 (maybe 2015) as well.
If there are any ambitions to move to NSD or TSE... somewhere the big fish can get involved... converting the low hanging fruit is vitally important.
It really does look like Santa is coming in December :-)
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