Actually, 2 problems. 1. 3rd party hotel room sales websites going through a GDS are trivial to set up. Without the marketing dollars behind them to compete with Travelocity, Expedia, Hotels.com and many others, not to mention the brands and hotels' own sites, it will cost them more to run the site than the net revenue they'll receive. Unlike the OTAs and their negotiated rates, they'll be showing the same inventory as the hotel and every other sales channel, without the benefits of those channels. 2. PNOW has so much toxic debt and virtually no hard assets, that they'll be diluting into the billions, then have to reverse split and try again.
During June 2015 and July 2015, the Board of Directors deemed it necessary to increase the number of authorized shares of common stock from (a) 200,000,000 to 500,000,000 and (b) 500,000,000 to 1,500,000,000, respectively, in order to adhere to its responsibility to maintain an adequate reserve share amount for requesting debtholders.
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