Yep I understand what you're saying. A company who's stated goal is to reduce the harm caused by smoking produces cigarettes that reduce exposure designed for existing smokers, sounds great..yet could they lead to unintended new smokers under the idea that they're safer? Or lead to smokers who were planning to quit to instead continue to smoke? It's an interesting conundrum indeed. Personally I'm in it for X22 and the possibilities with cannabis.