Nice article 9,
I hadn't really thought about it from that point of view. Could be a selling point for our systems (I assume there won't be any need for electronic storage systems on the actual aircraft, since content will be preloaded on the player). That will save a lot of unnecessary wiring, since in most flights I've seen a good deal of the passengers don't use the inflight system on their seatback anyway. This is certainly a more targeted approach.
I agree with the end of the article, airlines can offer whatever perks or frills they want, but most of all I just want them to get me from A to B in one piece.