They're probably being cautious. They've been accumulating a deficit from their previous attempts at games. Really feels like a make or break it scenario but on a budget.
They need to drop this family game crap and start making the next big mobile war game. THAT brings some real cash. There's a handful of them but still bring in millions of downloads and people spend tons of cash on them. You need a competitive environment to make big profits. Why would you waste your time on a demographic that relies on someone else's credit cards (parents) when you could focus on the young adults with high egos willing to spend some cash to take someone's spot in game.
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