The beer drinker of 2015 is more knowledgeable, more adventurous, more sophisticated and does not blink at paying premium prices for a
premium product.
Modern craft brewers enter the arena with distribution as a goal. Just being well placed regionally is enough to maintain a local
brewery as a going concern, but craft breweries in 2015 are casting a more ambitious eye.
$HVCW making its way into mainstream
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