I believe DAN is starting his strategy to remove shorts and flippers and start gaining investors. This will take our pps upward and sustain the movement. Shot across the bow for shorts and anyone that wants to get in before the move.imo
After reading the PR, I think what Dan is saying is that we should see significant sales and profit from the expansion within 12 months. This would be in addition to where we stand right now. He was not talking about the company being profitable within 12 months. I believe we see cash flow positive by the end of 2015.
No i think he saying the effects on the overall profitability that this retail expansion of FIN AVS will have will be within 12 months. How soon ECIG itself will be profitable he isnt addressing.