What it means is, the CEO knows how to code. What MAYBE would have made this newsworthy would be a statement saying something like "...and we believe with this new coding, we will generate front page search results that will accelerate our sales on a MoM basis, allowing for continued growth and profitable results."
But no. Just leave it to search results and hope for increased sales.
PCI - Payment Card Industry has defined and published requirements (since 2001) for online merchants who conduct credit and debit card payment transactions via a on-line presence. (ie. BRAV.PK)
I know for certain, before I submit any credit card information on-line, I am conducting business with a online company who is secure HTTPS.