Replies to post #550 on McDonalds Corp (MCD)

[Pro-Life]

This is great!!! Today, start to go short/puts!!! Watch what happens...

Shareholders, stop celebrating and look ahead

As I wrote recently, Easterbrook has preferred to ignore the myriad voices calling for sweeping change at this venerable global brand, and instead sees merit in focusing on the little things. Incremental changes such as toasting hamburger buns a few seconds longer, introducing a limited all-day breakfast menu (the success of which we'll be able to judge on next quarter's earnings), and experimenting with order customization, all appear to have at least stabilized the all important U.S. sales base for the present. But it takes at least two data points to make a trend. Now, despite the stock rally, investors must begin the wait for another improvement in U.S. comps in the fourth quarter, in the form of a presumably larger increment than 0.9%.

http://www.fool.com/investing/general/2015/10/22/mcdonalds-corporation-delivers-on-the-one-number-t.aspx?source=eptadnlnk0000002&utm_source=advfn&utm_medium=cpc&utm_campaign=investorshub