Bingo!
I suspect I might be close to the demographic that will make up a big chunk of their market - an urbanite with no interest in, or experience with, the underworld, or even the full-on cannabis culture crowd. I have had limited experience with the product, back in college, but would likely be a buyer if it was legal, but I'm not going into a dispensary, or down a back alley to get it. I can afford to pay for quality, and would gladly pay a premium not to have to interact with some fringe element, and to know the product I was buying was of sound quality, and proven provenance! ... and for the variety that is available from Tweed. I'm just not motivated enough to jump through the hoops to get a prescription, though I have it on good authority that it ins't that hard... once legal, I'll be an occasional Tweed customer almost certainly. And there are hundreds of thousands (if not more) middle and upper middle class Torontonians, Montrealers, Ottawa-ers, Londoners, etc. who, I think, would feel the same way.
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