I think BKMP has a raft of upcoming press releases about deals. With so many properties (LAW, TFN, MMA weekly, etc.), they can continue to increase their branding exposure. Most seem to be for radio and web right now. But when the big one, video, starts blowing up, watch out!
BTW, when you guys start getting your TFN apparel in the mail, share your live action photos wearing the logo.