12 months ago? Being a CA patient, I've known about Bhang for years and years. If anything, I think they're losing market share now due to KIVA and the many many other brands that popped up. The same way many concentrate brands will pop up (alpine is one that already exists almost everywhere). Granted, IVXX product is better than alpine, but future brands may not be.
Dilution is killing TRTC. That's all there is to it.
IMO, this is unlikely to happen. People with money and ego as big as DP's will rather start their own brand than to license others. After all, running an extraction lab isn't that hard.
Only Until IVXX reaches large-scale recognition and unlimited budget for advertising and sale network will it become compelling.
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