Crayola licensing was completed almost one year ago. Prior to that announcement, ZMRK had to put together a " sales pitch" that they then would have presented to Crayola. That would have included jewelry, packaging and a marketing plan. It also would have included a business plan that would list the anticipated retailers (hence the Tiered account selling) along with actual stores that ZMRK would pursue along with sales figures...Macy's, Bloomies et al. And that is why Zalemark projected over 53 million dollars in sales for 2015. So they must of had an idea of the jewelry, packaging and accounts to market the product to OVER A YEAR AGO.
Now it's been over four months since the launch, all this was in place then. Zalemark has had one entire year to make a sale. Please tell me the reason why you think Zalemark is waiting to make an announcement of what retailers are carrying this Crayola collection? Do you really believe they received orders and have shipped or are about to ship product that will be in retailers showcases this month?
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