What??? The information posted is completely inaccurate! "InStep Holdings LLC has the rights to the Jimi Hendrix name to market their products; this is huge in my opinion."
Why would you post that they have the "rights" to market the name Jimi Hendrix - completely false! The Trademark has just been applied for - and there is a history of denial.
Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date: Sep. 24, 2015
Click on the TSDR link and you will see that this is in the initial changes - the USPTO hasn't made any comments etc - there has been two documents filed - the New Application and the Drawing!
I don't understand how you could possibly post: "InStep Holdings LLC has the rights to the Jimi Hendrix name to market their products; this is huge in my opinion. Based on what has been filed and is now active on the United States and Patent Trade Office (USPTO)"
All of the other nonsense - is superfluous as it is based on inaccurate information!
There was a Trademark application for Jimi Hendrix Electric Vodka that was denied with the following reason: Registration is refused because the proposed mark consists of or comprises matter which may falsely suggest a connection with Jimi Hendrix. Although not connected with the goods or services applicant provides under the proposed mark, Jimi Hendrix is so famous that consumers would presume a connection with applicant.
The chances of InStep getting a Trademark for "JIMI HENDRIX ICON BEVERAGES" not very likely.