"OLED tv's are theoretically cheaper to produce than the current Q dot televisions" Hmmm, that's news to me...& apparently news to LG as well: "We're not going to sell a ton of OLED televisions in 2015," says David VanderWaal, LG's senior director of marketing. They're too expensive. And LG doesn't expect its 65-incher to fall below $7,000 by the 2015 holidays -- almost a year out. Same-size, high-end 4K LCDs cost a third as much. Not ready for the masses The reason for the delay is production yield. That's the percentage of TVs deemed good enough to sell as opposed to discard, and relatively low yields continue to make OLED TVs more expensive to manufacture than their LCD counterparts." http://en.ofweek.com/news/The-great-OLED-revolution-has-arrived-at-a-price-27466 And personally, I find it highly doubtful that LG can all-of-a-sudden reduce the price of their 55" OLED-TV by a whopping 73% & still be in-the-black; List Price: $10,999.99 Price: $2,999.00 + $37.99 shipping You Save: $8,000.99 (73%) http://www.amazon.com/LG-Electronics-55EA9800-Cinema-Curved/dp/B00E5U3YEK But, by all means, believe whatever you want to, it makes no-nevermind to me.