If he is a smart businessman the advertisers get a deadline and if they miss it they are penalized. You can't set up a deal this big and tell advertisers to deliver their ads whenever they feel like it. I'm sorry, but that is not the way you publish anything. Deadlines are a hard and fast rule not an arbitrary thing. Too many people are affected if you screw up. If he set his time with a printer and is waiting for an ad they will bump him from the schedule because he will start taking time from other clients. It would be a terrible snowball effect on the printer's business. It is either a go or not for Nov.4
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