Simple...because he is my friend, I believe in what he says/writes and frankly he HAS the MONEY to do it in just one shot but please ask him.......he is right here posting alongside me waiting for tonight's kick-off on TV.......
TBEV and their products are ALREADY much bigger than any of us new folks to the company ever imagined except for maybe the guys who have been here since the Dethrone days (NUT)....... and those guys remember how quickly the product SOLD OUT back then.......
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