Subscribers are great but has the company disclosed how active those 600k+ users are on the app? Canada is weird so I don't know why it's so popular there, it's an expensive app if you want to actually use any of the features, I'm pretty sure the only reason there's so many users is because they sign up because the app is supposed to do more but they then realize that you can't do anything with it, there's no difference between the $0.99 and the free app.
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