I wouldn't go as far as to say he doesn't know what he's doing. Lets be real here - He got a product placed in a few major chains. Kmart/Walgreens - that in it self is a pretty good accomplishment.
A lot of folks here say they could easily run the company better than him. If it's that easy - start your own beverage company and lets see it take off. Even if you aren't successful (but you should be because you said you are much better than vanis) you would at least make 6 figures for the time you attempted to run the company.
If he didn't know what he was doing - he would have failed to place this product anywhere, fact of the matter is he was able to get it in a 1,000+ locations with a few major chains attached to it.
It may not be Monster or Redbull, but he has had some noteworthy accomplishments. IMO.