senrex, you just picked the interesting case. If they would go for that option I'll pay them a bonus from my personal profits. It would mean the leveraged they price of the REMAINING shares (that are our shares, the BoD and employees shares and options, etc).
The RS done by the CURRENT PPHM (NASDAQ:PPHM) after the merger (TCLN) was 1/5 if i remember well, not 1/10.
A Reverse split as such is not a big deal, it is a ZERO transaction, but indeed it creates space (a price window) for shorting. BoD/Managment/Employees/retailers/IIs/Funds/ect all don't want shorting.
I wonder if a company can change its bylaw stating its shares CANNOT be shorted. I know it is possible here (legally) but I think NASDAQ/NYSE would probably not want to list such stock (not sure).
Frankly, I think there is NOTHING going on, they just want a new shelf as a potential salvage tool and for ongoing cash raise till SUNRISE approves probably about 2-3 Mil shares per quarter depending on Avid's performance.