It only takes one college football team... or other team to start drinking it.. the players will drink it .. the head of administration will order it for them.. people need to pull there heads outta there ARSES.. THIS IS A HUGE MARKET OF OPPORTUNITE... I BET PEOPLE SAID THAT ABOUT POWERAIDE GOING AFTER GATERAIDE!!!... BTW I BUY WAY MORE POWERAIDE THAN GATERAIDE... SAME COULD HAPPEN HERE... PATIENCE!