$MINE Athena, Avanzar and VitaminFIZZ are staples in our portfolio. While being a staple, VitaminFIZZ is very capital intensive when launching into new markets, and we feel it requires a complimentary brand that can support the corporate monthly burn rate. I have internally nicknamed this new brand a “house” brand but believe the moniker “work horse” brand is more fitting. This new brand will be many things including 1.) already developed, 2.) cash flow positive and 3.) easily integrated into our existing infrastructure network. We have identified and negotiated with a few candidates that fit these criteria, and we have committed to our top choice in general terms. A full reveal will come shortly, once we have finalized contractual agreements. Source: Letter from the Chairman Dated Aug. 31, 2015 EX-99.2 3 ex99231aug2015.htm EXHIBIT 99.2 http://www.sec.gov/Archives/edgar/data/1451514/000145151415000030/ex99231aug2015.htm
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